This Drugstore Lip Gloss Sells One Every 15 Seconds (2024)

Editor’s Note: We reviewed this article on September 20, 2023. As per our editorial policy, we are constantly updating our content, to make sure it reflects the best of the best when it comes to beauty, wellness, and fashion. We want to assure our readers that we still stand by our recommendations, which we do.

Anyone who knows me knows I can't go into a drugstore without strolling the beauty aisle—and the NYX Professional Makeup Butter Glosses have always caught my eye. I'm sure you've felt the magic that radiates when surrounded by stocked shelves and well-lit aisles (thanks, Target)—it's a therapeutic release for me, especially when I know the total cost for, say, three products won't be in the triple digits.

Without fail, there's always one brand that stands out to me as I'm scouring the shelves. Nyx Professional Makeup is a full-range cosmetics line that makes beauty accessible, both in terms of ease of use and price. I recently learned that one of my favorite products—the Butter Gloss—sells every 15 seconds, and to be frank, I wasn't surprised in the least.

Below, find my review of this drugstore must-have, including the pros, cons, and a few gushing paragraphs about my love for it.

Pros:

  • Large shade selection (32, to be exact)
  • Non-sticky formula
  • Provides intense shine
  • The price

Cons:

  • Offers sheer to medium coverage
  • Needs to be reapplied throughout the day

Bottom Line

The NYX Professional Makeup Butter Glosses are a must-have product courtesy of the large shade selection, non-sticky formula, intense shine, and accessible price tag.

BEST FOR: Beginners and pros; wearing alone or for layering

Star Rating: 4.5/5

Active Ingredients: Mineral oil, Beeswax

BYRDIE CLEAN: No, contains mineral oil

POTENTIAL ALLERGENS: Beeswax, Fragrance

PRICE:$5

Shade Range: 32 shades, ranging from clear to dark shades

What's Included: Product only

ABOUT THE BRAND: NYX Professional Makeup is a full-range colored cosmetics line that's rooted in professional artistry and continues to stay on top of beauty trends at an accessible price.

This Drugstore Lip Gloss Sells One Every 15 Seconds (1)

NYX Professional MakeupButter Gloss$5.00

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About My Skin: Dry, chapped lips

I'm someone with dry everything, lips included. This means beyond applying an incessant amount of lip balm—my current favorite is Nooni's Applebutter Overnight Lip Mask ($18)—my lips require a healthy dose of exfoliation before applying a lip product of any finish or texture (gloss included).

How to Apply: Smooth on generously

This Drugstore Lip Gloss Sells One Every 15 Seconds (2)

The Daily Concepts Daily Lip Scrubber ($6) is a silicone brush that sloughs away any chapped skin on my lips, and it's what I use pre-application to provide a smooth, soft base for my lip products. Thankfully, because the Butter Gloss is, well, a lip gloss (versus a liquid lipstick), its formula is naturally moisturizing to begin with. I usually gravitate toward nude and baby pink lip colors, and Crème Brulee and Madeline have been my go-tos for several years. Tiramisu, Angel Food Cake, and Strawberry Cheesecake are the deepest I'll go when it comes to mauve and brighter pinks, and because this formula provides a sheer wash of color, I feel comfortable stepping out of my comfort zone.

Because this formula provides a sheer wash of color, I feel comfortable stepping out of my comfort zone.

The Results: Sheer, juicy, and multi-purpose

This Drugstore Lip Gloss Sells One Every 15 Seconds (3)

On days I'm doing minimal makeup, I'm not looking for full-coverage on my lips because an opaque formula wouldn't pair well with my bare eyes and natural face makeup. Butter Gloss is a formula that's marketed as sheer to medium coverage, and while a few of the shades are more pigmented than others, the majority of them are sheer. The beauty of this product, though, is it layers beautifully with lip liner, lipstick, or matte liquid lipstick without feathering or clumping up. Plus, I dig the vanilla scent and matching sweet shade names.

The Value: Shockingly affordable

There's a reason why this lip gloss has sold over 10 million units since inception. With its $5 price tag (I'm usually able to use a coupon, too), it delivers what it says it will: glossy, sheer lips. Those looking for a full-coverage lip product will find it lacking in pigmentation, but for me, it's a staple.

With its $5 price tag, it delivers what it says it will: glossy, sheer lips.

Similar Products: You have options

Makeup Geek Healing Lip Glaze: Similar in price, this formula contains shea and kokum butters to condition dry lips along with plant-based actives to offer protection and healing properties.

MAC Cosmetics Dazzleglass: Though pricier than the Butter Gloss, this formula contains large pearl particles that add dimension to your lips, mimicking the appearance of quartz and opal crystals as it plumps.

Our Verdict: Stock up

This lip gloss is a throwback to the sheer glossy lip era we're all coveting at the moment. And while you won't find the same pigmentation here as you would with an Anastasia Beverly Hills Lip Gloss ($16), for example, it's perfect for those seeking out a traditional glossy lip that pairs beautifully with other lip products.

The 16 Best Lip Glosses for Shiny, Moisturized Lips

This Drugstore Lip Gloss Sells One Every 15 Seconds (2024)

FAQs

What is the number one lip gloss brand in America? ›

NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss

With 29 different shades to choose from, this lip gloss is also at the top of our list for one of the best color ranges.

What is the best lip gloss that stays on? ›

MAC's clear Lipglass is the perfect example — and a long-lasting recommendation that came up frequently during my informal survey of the pros. The other gloss I heard about repeatedly (and one I personally love) is Fenty Beauty Gloss Bomb. “I use this 99 percent of the time I'm doing a glossy lip,” says Scortezz.

What problem does lipgloss solve? ›

Adds Moisture to Lips

Lip gloss contains oils and emollients that hydrate lips and combat dry, chapped skin. Many lip glosses come with natural moisturizers, like shea butter, carrot oil, and vitamin E, which hydrate the lips and help improve their overall health.

How often do you reapply lip gloss? ›

Your lip gloss might be poppin', but did you know it needs to be reapplied every couple of hours and replaced once a year? Because of its texture and shine, lip gloss can last a couple of hours on your lips, but won't have the long-lasting power of some lipsticks and other cosmetics.

What is the most sold lip balm? ›

Burt's Bees was the leading lip balm/treatment brand in the United States in 2019, generating sales of over 140 million U.S. dollars in that year. Burt's Bees is a cosmetic and personal care company that specializes in products made with naturally derived ingredients.

Is it OK to apply lip gloss everyday? ›

While it may seem like a frivolous beauty product, lip gloss actually has a number of important benefits that make it worth using on a daily basis. If you're looking for a product that can help to protect your lips, keep them hydrated, and make them look their best, then lip gloss is definitely worth considering!

What lip gloss does Kate Middleton use? ›

As Kate kept her eyes on the Centre Court match, she was caught on camera plucking a cult Clarins lip gloss from her bag for a quick reapplication. Clarins Natural Lip Perfector, is a lip gloss packed with shea butter that nourishes as it boosts shine.

What ingredient makes lip gloss last longer? ›

Waxes: Waxes are often used in lipstick, but some lip glosses also contain wax, like shea butter or beeswax. Have you ever had a lip gloss that seems stickier than most and lasts longer? That's because it likely had wax!

Is lip balm or lip gloss better? ›

A lip balm with calming and healing ingredients may be helpful if you frequently experience dryness, cracking, or sensitivity. Lip gloss, on the other hand, is a good choice if you want to add shine, shimmer, or colour to your lips to make them look better.

Can you put lip gloss over chapstick? ›

If you really don't want to skimp on that voluptuous look but your chapped lips need some love, apply balm before topping with gloss. You'll gain some hydration, and the color from the gloss will actually adhere better to the balm's waxy texture.

Can I wear lip gloss to bed? ›

Sleeping in lip gloss is a safer option than lipstick, since the drying waxes in lipstick can lead to chapped lips after prolonged overnight wear. But lips recover quickly, so you can worry about them last if you're really too tired.

Is vaseline good for lips? ›

The secret to dealing with dry, sore, chapped lips is to find a way to lock in moisture and protect the lips from the cold, dry air. Vaseline® Healing Jelly is an excellent choice as it forms a protective layer on the lips and penetrates deep down to rehydrate the skin and speed up the its natural renewal process.

Should you put lip gloss over lipstick? ›

If you're going for a beautiful, dewy lip look, coating a matte lipstick with a gorgeous lip gloss will give a shimmery, juicy effect. Plus, if you're not totally comfortable layering lipsticks just yet, you could always layer a gloss over a single lipstick shade.

Do you put lipstick on first or lip gloss? ›

If you will be applying lip liner and lipstick in your makeup routine, be sure to apply these before your lip gloss.

What lipgloss does Kim Kardashian wear? ›

On Wednesday, the reality star posted an Instagram video showcasing her new Skkn By Kim lip gloss, from the beauty brand Kardashian launched in 2022.

What lipgloss does Billie Eilish wear? ›

According to a TikTok user, Billie has recently been using Kopari's Hydrating Coconut Lip Glossy, which retails for just $13.

What lip gloss does Zendaya use? ›

Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer

This cruelty-free gloss offers a high shine finish and consists of shea butter, which is known to protect your lips from the sun, hydrates, softens, and soothes. Aside from Zendaya's stamp of approval, the gloss has also received over 10,000 five-star reviews.

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